KONFERENZBEITRÄGE

• Knauß, J., Ullrich, S., & Bidler, M. (2025). Disclosing Data for the Planet: Understanding Consumers’ Privacy-Related Decision-Making for Sustainable Purposes. Accepted for Proceedings of the European Marketing Academy Conference, Madrid/Spain.


• Knauß, J., Bidler, M., & Ullrich, S. (2025). Disclosing Data for the Planet: Understanding Consumers’ Privacy-Related Decision-Making for Sustainable Purposes. Accepted at AMA Summer Academic Conference, Chicago/USA.


• Ullrich, Demming & Toporowski (2024): More is not always better, but when is it? Investigating the Influence of Comprehensiveness on the Effectiveness of Sustainability Labels. In Proceedings of the European Marketing Academy Conference, Bucharest/Romania.


• Ullrich, Demming & Hutter (2023): Effectiveness of Labels on Consumer Sustainability Assessment of Food: Evidence from an Eye-Tracking Study. In Proceedings of the European Marketing Academy (EMAC).